Nicholas Daley graduated from Central Saint Martins in 2013 and launched his eponymous label in 2015.
Since the brand’s genesis, Nicholas has continually explored his dual-ethnic heritage, he widely questions
and reflects the notion of multiculturalism within the British identity.
Placing great significance on craftsmanship, all production is retained within the UK and Nicholas works
with internationally recognised manufacturers such as George Cox, Glenisla and Christys’ London to create
bespoke textiles that redefine a vision of what we might associate with British heritage.
Nicholas charges his collections with authenticity and music informs his practice as a form of inspiration
and expression. For Spring Summer 15’s collection ‘Culture Clash’ Nicholas established his nuanced
references to style and nonconformity and worked with the acclaimed DJ Don Letts. The pair subsequently
created a mix tape to accompany the collection, something that Nicholas has continued to do with a
different artist each season.
For S/S ‘18 and A/W ‘18 Nicholas was sponsored by The British Fashion Council’s NEWGEN program as
part of London Collections Men. The presentation format enabled Nicholas to organise live music
performances. For his most recent presentation, Nicholas worked with the UK’s finest contemporary jazz
musicians Yussef Dayes, Mansur Brown, Alfa Mist and Shabaka Hutchings who played a rare live jazz
In such a way, the label has been able to cross the boundaries between music and fashion and this is
reflected through the breadth of press received. Within the UK, this varies from entities such as i-D, Dazed
and Confused, ShowStudio and Hypebeast to the likes of Jazz FM, Vogue, GQ, The Financial Times and
The Crafts Council. On an international basis, Nicholas has a strong following in Japan where he
consistently receives press from GRIND magazine, Popeye, Eyescream and Brutus and has hosted events
in Tokyo, working with his stockists such as Ware-mo-Kou. Nicholas is equally stocked within notable
stores such as International Gallery Beams and Dover Street Market.